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For Immediate Release

Media Contact: Sawyer Connelly

“COVID-19 & R3” and “Marketing to Retain Customers”

(Washington, D.C.)  – This week, the Council to Advance Hunting and the Shooting Sports is pleased to bring the first of two previews highlighting some exciting sessions on the agenda for the Virtual R3 Forum, occurring on August 26-27, 2020. The goal of the Virtual R3 Forum is to offer professionals some key insights to help them adapt their plans for the upcoming months and to help maintain momentum in national efforts to recruit, retain and reactivate (R3) participants in outdoor activities.

The first session, “COVID-19 & R3,” will build from previous conversations through the R3 community and highlight how conservation partners are continuing to respond to the impacts of COVID-19. The conversation will end on a high note as we discuss expectations for the fall seasons and the opportunities before us to expand on the momentum of R3 efforts.

Presenters during this session include:

  • Becky Humphires, CEO, National Wild Turkey Federation
  • Mike Fowlks, Director, Utah Division of Wildlife Resources
  • Liz Ogilvie, Vice President, and Chief Marketing Officer, American Sportfishing Association
  • Joe Bartozzi, CEO, National Shooting Sports Foundation
  • Moderator: J.D. Strong, Director, Oklahoma Department of Wildlife Conservation

The second session, “Marketing to Retain Customers,” will feature John Kenney, Director of Business Development for NBC Universal and Telemundo, who will lead the conversation and discussion with participants. COVID-19 resulted in a surge of interest in the outdoors. Many state agencies have seen increased participation and are now focusing on retention efforts to keep those new recruits active this fall. This session will focus on marketing strategies and tactics designed to increase the retention of customers, as well as leverage new strategies to recruit previously underserved audiences.

The final sessions of Day 1 will offer previews of upcoming national R3 projects and a closing happy hour to network with colleagues and discuss the sessions of the day.

Registration for the Virtual R3 Forum is free and open to any professional or volunteer dedicated to recruiting, retaining, and reactivating participants in outdoor activities. For more information on registration or to view the agenda of the Virtual R3 Forum, please visit